Sunday, March 01, 2009


/hug |sla sh·həg|
noun [treated as sing. or pl. ]

/hug is the latest interventionist act of Third Faction, a non-factional guild/performance World of Warcraft group. /hug (prounounced: slash hug) is a Non Governemental Organization modeled after Red Cross/Crescent. /hug provides comfort and aid to all entities of the endlessly war torn world of Azeroth regardless of faction, allegiance, species, or creed.

/hug will be presenting a project space at the Laguna Museum of Art for the exhibition named: WOW: Emergent Media Phenomena, June 14 – October 4, 2009. the exhibition space will two parts. First is a theatre showing documentary and training machinima and the second section is a field work station where new recruits can immediately begin humanitarian aid missions in world.

/hug is a wordplay and represents a non-factional communication form that all players of WoW and all of humanity can understand, the hug.

Third Faction is a project-collaboration founded on Valentine's Day 2008 by members of the Ars Virtua, the acclaimed virtual worlds critical practice.

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